Leo & Ugo, a family affair from the fashion industry
Leo & Ugo is above all the story of a family adventure followed by 3 generations and for which passion and transmission make the chapters beat.
Initiated by Mr. Leo Amsallem in 1978, our French brand Leo & Ugo (initially known under the name Léo Guy) first took its first steps in the world of manufacturing haute couture suits to finally impose its Parisian label on the wardrobe of the French woman, enhancing her silhouette and asserting her uniqueness. A production of clothing and accessories that rivals the biggest houses in the fashion sector.
But faced with the growing needs for women's ready-to-wear and the monotony of the offer, the brand decided to embark on the path of democratization by creating high-quality collections at affordable prices.
But faced with the growing needs for women's ready-to-wear and the monotony of the offer, the brand decided to embark on the path of democratization by creating high-quality collections at affordable prices.
After a first knitwear collection built on its success in the early 2000s, the brand has gradually developed a couture collection of trendy and elegant women's clothing, of good quality at the fairest price.
From now on, Ugo, Leo's eldest son, works to bring glamor and femininity to life within women's fashion trends in a 100% human French fashion house.
The taste of beautiful things
Singular, Leo & Ugo stands out as the spokesperson for French fashion through a very Parisian inspiration. It is always at the heart of our Parisian workshops that we imagine, draw and improve our pieces from sketch to finish. We thus create contemporary and elegant collections whose outfits fit into the daily lives of active women by bringing them comfort, style and confidence.
Leo & Ugo is today the union of two fashion enthusiasts, a father and a son, who fell into it when they were little, who design practical fashion imbued with these little feminine details that make all the difference: printed creative, embroidery, pearls, exceptional materials, deep colors…
Discover our collectionEvery day, our artisans are hard at work carrying out embroidery, beading and all the finishing touches by hand and offering pieces designed with heart and humanity. This is why each print (stripes, checks, etc.), each design is imagined by our stylists, independent artists, painters who create unique and exclusive works full of poetry and softness.
Our goal ? Offering a joyful and unique version of women's fashion directly inspired by the quays of Paris and reinventing the world of women's fashion through a Parisian couture designer brand.
Find your clothing style
Leo & Ugo, a family affair from the fashion industry
Given the success of our collections and the enthusiasm of our customers for product quality, Leo & Ugo took on the challenge of expanding into France, from the fashion capital, through physical stores.
From now on, you will be able to find our noble knits such as our cashmere or viscose sweaters, our dresses, our shirts, our pants, our skirts, our jackets and coats, our fashion accessories (leather goods), our fashion essentials (chic basics). ) and our entire collection of women's clothing directly in our stores.
Our stylists will develop, season after season, new materials, new textures and always perfect cuts that you will have plenty of time to discover in a casual chic cocoon dedicated to women.
New challenges: ethics as a goal
With the emergence of climate issues and social imperatives, Leo & Ugo was keen to develop its operations and its values to offer a more ethical and environmentally friendly production model.
This is why we are doing everything we can to bring our textile manufacturing as close as possible in order to limit the carbon impact generated. In fact, we produce more and more in Italy and favor long-distance transport by boat, which is more ecological than by plane. We work on the traceability of our raw materials to meet our ideals, by purchasing and producing in a more responsible manner.