Essaouira, the inspiration for our Spring/Summer 2025 collection: a journey to the heart of the white city
It is in the heart of the golden landscapes of Essaouira, Morocco, that we have set down our bags, bathed in the bright light, the sea breeze, and that sweetness of life so characteristic of Morocco. For our photo shoot, the Villa Primera of the Jardin des Douars emerged as an obvious choice: a perfect setting to showcase the new Spring/Summer 2025 leo & ugo collection, inspired by the warm hues of the desert and the sun.
Villa Primera: an enchanting setting for a luminous collection
Nestled on the heights, the Villa Primera of the Jardin des Douars is a true haven of peace. Its architecture, blending local inspirations with contemporary touches, creates an intimate and warm atmosphere with the vibrant colors of our fashion collection. The vast sunlit terraces, the pool offering a breathtaking view, and its gardens invite relaxation. Every detail has been carefully considered, from the furniture colors to the intoxicating scents of the surrounding plants.
But our journey was not limited to the walls of this sumptuous villa... Essaouira captivated us, with its charming alleys and unique craftsmanship.
An immersion in the local culture
Essaouira is a city rich in traditions and flavors. We were lucky to discover the souk, a labyrinth of lively alleys where the scents of spices, the colors of Berber carpets, and the sounds of artisans working with clay blend together.
The Delights of Essaouira
It is impossible to talk about Essaouira without mentioning its gastronomy. We fell in love with the restaurant Dar Baba, where we enjoyed delicious and authentic traditional Moroccan dishes. And of course, we couldn't resist the sfenj donuts, those delicious fried treats found on every street corner.
Between sand and light: a shoot off the beaten path
A few kilometers from Essaouira, we followed our instinct. Far from the hustle and bustle, we found ourselves surrounded by dunes, silence, and an almost unreal light. It was there that we captured part of the Spring/Summer 2025 collection. Nothing was fixed: just nature around us, and the wind blowing in perfect resonance with the spirit of the season. This suspended moment reminded us why we love to create: to make room for the unexpected, for movement, for what cannot be controlled.
But beyond the setting, it is mainly the encounters that made this stay so special. We discovered much more than a beautiful place: faces, stories, and genuine hospitality. These exchanges, these shares, gave our getaway a unique dimension, transforming a simple trip into a true immersion.
