Key points to remember
- Draw inspiration from luminous and authentic landscapes.
- Choose an exceptional location to reveal the soul of a collection.
- Soaking up the unique atmosphere of Essaouira, between craftsmanship, culture, and the sweetness of life.
- Bringing architecture, nature, and creation into dialogue in a timeless setting.
- Exploring new horizons to make room for the unexpected and movement.
It was in the heart of Essaouira’s golden landscapes, Morocco, that we settled, bathed in bright light, sea breeze, and that unique Moroccan sweetness of life. For our photo shoot, Villa Primera of Jardin des Douars was an obvious choice: a perfect setting to showcase the new Spring/Summer 2025 leo & ugo collection, inspired by the warm hues of the desert and the sun.
Villa Primera: an enchanting setting for a luminous collection
Nestled on the heights, the Villa Primera of Jardin des Douars is a true haven of peace. Its architecture, blending local inspirations and contemporary touches, creates an intimate and warm atmosphere with the vibrant colors of our fashion collection. The vast sunlit terraces, the pool offering a breathtaking view, and its gardens invite relaxation. Every detail was carefully thought out, from the colorful furniture to the intoxicating scents of the surrounding plants. But our journey was not limited to the walls of this sumptuous villa… Essaouira captivated us, with its charming alleys and unique craftsmanship.
An immersion in the local culture
Essaouira is a city rich in traditions and flavors. We were lucky to discover the souk, a labyrinth of lively alleys where the scents of spices mingle with the colors of Berber rugs and the sounds of artisans working with terracotta.
The delights of Essaouira
It’s impossible to talk about Essaouira without mentioning its gastronomy. We fell in love with the restaurant Dar Baba, where we savored flavorful and authentic traditional Moroccan dishes. And of course, we couldn’t resist the sfenj doughnuts, those delicious fried treats found on every street corner.
Between sand and light: a photoshoot off the beaten path
A few kilometers from Essaouira, we followed our instinct. Far from the hustle and bustle, we found ourselves surrounded by dunes, silence, and an almost unreal light. It was there that we captured part of the Spring/Summer 2025 collection. Nothing was fixed: just nature around, and the wind blowing in perfect harmony with the spirit of the season. This suspended moment reminded us why we love to create: to make room for the unexpected, for movement, for what cannot be controlled.
But beyond the scenery, it was above all the encounters that made this stay so special. We discovered much more than a magnificent place: faces, stories, and genuine hospitality. These exchanges, these shared moments, gave our getaway a unique dimension, transforming a simple trip into a true immersion.
