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Léo & Ugo, a family business from the fashion industry

Leo & Ugo is above all the story of a family adventure followed by 3 generations and for which passion and transmission make the chapters beat.

Initiated by Mr. Leo Amsallem in 1978, our French brand Leo & Ugo (initially known as Léo Guy) first took its first steps in the world of haute couture tailoring to finally impose its Parisian signature on the wardrobe of the French woman, sublimating her silhouette and affirming her singularity.

A confection of clothing and accessories that rivals the biggest houses in the fashion sector.

But faced with the growing needs of women's ready-to-wear and the monotony of the offer, the brand decided to embark on the path of democratization by creating high quality collections at affordable prices.

After a first collection of knitwear strong on its success in the early 2000s, the brand has gradually developed a couture collection of trendy and elegant women's clothing, of good quality at the fairest price. From now on, Ugo, Leo's eldest son, is working to bring glamor and femininity to life within women's fashion trends in a 100% human French fashion house.

The taste of beautiful things

unique, Leo & Ugo stands out as the spokesperson for French fashion through a very Parisian inspiration. It is always in the heart of our Parisian workshops that we imagine, draw, improve our pieces from sketch to finish. We thus create contemporary and elegant collections whose outfits are part of the daily life of active women by providing them with comfort, style and confidence.

Leo & Ugo is today the union of two fashion enthusiasts, a father and a son, who fell into it when they were little, who design practical fashion imbued with these little feminine details that make all the difference: printed creative, embroidery, beads, exceptional materials, deep colours...

Every day, our craftsmen are hard at work to carry out the embroidery, the beading and all the finishes by hand and offer pieces designed with heart and humanity.

This is why each print (stripes, checks, etc.), each design is imagined by our stylists, independent artists, painters who produce unique and exclusive works full of poetry and softness.

Our goal ? To offer a joyful and singular version of women's fashion directly inspired by the quays of Paris and to reinvent the world of women's fashion by means of a Parisian couture designer brand.

Leo & Ugo is growing!

Faced with the success of our collections and the enthusiasm of our customers for product quality, Leo & Ugo has set itself the challenge of deploying in France, from the fashion capital, by means of physical shops.

From now on, you will be able to find our noble knits such as our cashmere or viscose sweaters, our dresses, our shirts, our pants, our skirts, our jackets and coats, our fashion accessories (leather goods), our fashion essentials (chic basics ) and all of our women's clothing collection directly in our stores.
Our stylists will develop, season after season, new materials, new textures and always just the right cuts that you will have plenty of time to discover in a casual chic cocoon dedicated to women.


New challenges: ethics as a goal

With the emergence of climate issues and social imperatives, Leo & Ugo was keen to change its operation and its values ​​to offer a more ethical and environmentally friendly production model.

This is why we are doing everything we can to bring our textile manufacturing closer together in order to limit the carbon impact generated. In fact, we are producing more and more in Italy and favoring long transport by boat, which is more ecological than by plane. We are working on the traceability of our raw materials to meet our ideals, by purchasing and producing more responsibly.

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